1. Shopify Sidekick – AI Business Assistant  

What is Sidekick?  

Shopify Sidekick is an AI assistant built directly into the Shopify admin. It analyzes your store data and helps you make decisions, generate reports, and automate tasks.  

What can Sidekick do?  

• Generate sales and performance reports
• Identify best-selling or underperforming products
• Create Shopify Flow automations
• Suggest actions to improve conversions  

How to use Sidekick (Step by Step)  

1. Log in to your Shopify Admin
2. Click on the Sidekickicon
3. Ask a question in natural language, such as:   
   “Show my top-selling products from the last 7 days”
4. Review the insights and apply recommendations  

Why it matters  

Sidekick reduces manual work and helps store owners make data-driven decisions quickly, without relying on third-party tools.  

2. AI Chat-Based Selling (Agentic Commerce)  

What is Agentic Commerce?  

Shopify now allows products to be sold directly through AI chat platforms such as ChatGPT, Microsoft Copilot, and similar tools. Customers can discover and purchase products without visiting a traditional storefront.  

How it works (Step by Step)  

1. Your Shopify store is connected to AI commerce platforms
2. Product data is indexed by AI assistants
3. A customer asks a shopping-related question in an AI chat
4. Your product is recommended
5. Checkout happens directly inside the chat interface   
    

Why it matters  

This feature captures customers earlier in the buying journey and significantly reduces friction, increasing conversion rates.  

3. Theme A/B Testing and SimGym (Pre-Launch Testing)  

What is new?  

Shopify now includes native A/B testing and SimGym, a simulation tool that predicts user behavior before changes go live.  

How to use it (Step by Step)  

1. Go to Online Store → Themes
2. Select a new theme or layout variation
3. Enable A/B testing
4. Run SimGym to simulate visitor interactions
5. Review performance data and choose the best version  

Why it matters  

Store owners can avoid costly design mistakes and optimize conversions before launching changes.  

4. Product Variant Limit Increased to 2,048  

What changed?  

The maximum number of variants per product has been increased to 2,048, allowing complex product configurations.  

How to use it (Step by Step)  

1. Go to Products → Add or Edit Product
2. Add multiple options such as size, color, material, or style
3. Shopify automatically generates all valid variants  

Why it matters  

This is especially valuable for fashion brands, custom products, print-on-demand stores, and large catalogs.  

5. Built-In Marketing and Campaign Management  

What is included?  

Shopify now offers native tools for:  

• Email marketing
• SMS campaigns
• Auto-translated lead forms
• Multi-channel campaign management  

How to launch a campaign (Step by Step)  

1. Go to Shopify Admin → Marketing
2. Click Create Campaign
3. Choose Email, SMS, or Ads
4. Select your audience
5. Launch and track results  

Why it matters  

Store owners can manage marketing from one dashboard without relying on external platforms, reducing cost and complexity.