1. Shopify Sidekick – AI Business AssistantWhat is Sidekick?Shopify Sidekick is an AI assistant built directly into the Shopify admin. It analyzes your store data and helps you make decisions, generate reports, and automate tasks.What can Sidekick do?Generate sales and performance reportsIdentify best-selling or underperforming productsCreate Shopify Flow automationsSuggest actions to improve conversionsHow to use Sidekick (Step by Step)Log in to your Shopify AdminClick on the Sidekick iconAsk a question in natural language, such as: “Show my top-selling products from the last 7 days”Review the insights and apply recommendationsWhy it mattersSidekick reduces manual work and helps store owners make data-driven decisions quickly, without relying on third-party tools.2. AI Chat-Based Selling (Agentic Commerce)What is Agentic Commerce?Shopify now allows products to be sold directly through AI chat platforms such as ChatGPT, Microsoft Copilot, and similar tools. Customers can discover and purchase products without visiting a traditional storefront.How it works (Step by Step)Your Shopify store is connected to AI commerce platformsProduct data is indexed by AI assistantsA customer asks a shopping-related question in an AI chatYour product is recommendedCheckout happens directly inside the chat interfaceWhy it mattersThis feature captures customers earlier in the buying journey and significantly reduces friction, increasing conversion rates.3. Theme A/B Testing and SimGym (Pre-Launch Testing)What is new?Shopify now includes native A/B testing and SimGym, a simulation tool that predicts user behavior before changes go live.How to use it (Step by Step)Go to Online Store → ThemesSelect a new theme or layout variationEnable A/B testingRun SimGym to simulate visitor interactionsReview performance data and choose the best versionWhy it mattersStore owners can avoid costly design mistakes and optimize conversions before launching changes.4. Product Variant Limit Increased to 2,048What changed?The maximum number of variants per product has been increased to 2,048, allowing complex product configurations.How to use it (Step by Step)Go to Products → Add or Edit ProductAdd multiple options such as size, color, material, or styleShopify automatically generates all valid variantsWhy it mattersThis is especially valuable for fashion brands, custom products, print-on-demand stores, and large catalogs.5. Built-In Marketing and Campaign ManagementWhat is included?Shopify now offers native tools for:Email marketingSMS campaignsAuto-translated lead formsMulti-channel campaign managementHow to launch a campaign (Step by Step)Go to Shopify Admin → MarketingClick Create CampaignChoose Email, SMS, or AdsSelect your audienceLaunch and track resultsWhy it mattersStore owners can manage marketing from one dashboard without relying on external platforms, reducing cost and complexity.